Publications

The fact that this book exists as a real object is surprising, and makes my analogue heart beat faster. But there are several other important aspects of this wonderful publication that make me — and hopefully you as well — very happy, and more certain in my conviction that the future of analogue is just about to begin. 

1. This is a book about the beauty of analogue photography, and a celebration of all these breathtaking, magical cameras that have been consigned to the trash for too long. This book will connect these devices with a new generation of photographers, helping them not only to fall in love with them, but also — and most importantly — start using them again, with passion. 

2. I myself have dedicated many years of blood, sweat and the occasional tear to analogue photography’s comeback, by rescuing, at the very last minute, the world’s last Polaroid factory, and rebooting the production of instant film in 2010. I share this book’s philosophy: that of inspiring people to dive into something that is for me still one of the most mindblowing adventures life has to offer — capturing your magic moments in light and silver. 

3. This book is a perfect example of the new value analogue productions have acquired over recent years. The outstanding work of Andrew Bellamy shows how a young and passionate author and designer with an obvious respect for and detailed understanding of the past can bring together iconic elements in a contemporary style. This book is simply an irresistible object.

So, please, don’t just read this wonderful book: let it activate all five of your senses, and help you fall back in love with analogue! 

— Florian Kaps